Marketing
Learning Opportunities

Professional Branding and Digital Learning

Digital Marketing, Branding and Social Media have transformed marketing and business practice across the globe. These sessions provide an understanding of the ever-evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing Plan. It explores the challenges of Interactive media, the online marketplace, and the creative challenges of communicating and retention strategies of customers through these media, the main search engines, and the future trends in digital marketing. 

1-Topic

These team learning sessions are delivered via a web-conferencing with a facilitator and participants. The topics are listed below. The length is usually 1-2 hours. Discussion during the session will be encouraged. A certificate of completion is awarded for successfully participating in the session to add to a professional portfolio. The cost is determined by the number of members in a team.

1-Topic

These team learning sessions are delivered via a web-conferencing with a facilitator and participants. The topics are listed below. Length is usually 1-2 hours. Discussion during the session will be encouraged. These start with a web-conferencing session and will include some additional resources and self-assessment reflection materials. Feedback is provided to participants for submitted assignments. A certificate of completion is awarded for successfully participating in the session to add to a professional portfolio. The cost is determined by the number of members in a team.

Mini-courses for Teams

Designed for small team instruction on the same topics which are listed below. Courses include additional resources and materials. Feedback is provided to participants for submitted assignments. They are also valuable for teams to get started by applying the course content to a business project. A certificate of completion is awarded for successfully participating in the session to add to their professional portfolio. The cost is determined by the number of members in a team.

Build-Your-Own-Learning Individual Courses

These individual courses are designed for one learner who has chosen 1-5 topics listed below. Each topic module of the course will include module content, some materials and resources and a reflective self-assessment. The length of each module can be completed in one week. A certificate of completion is awarded for successfully participating in the session to add to their professional portfolio. The cost is determined by the number of modules the individual takes.

Workshops and Organization Consultation

The following workshop presentations and consultation sessions are designed based on what previous participants have assessed to be important in their work. In planning for your training, we invite you to share what your organization would like emphasized based on company initiatives. Customized training modules are also available using those listed below or to design a curriculum that fits institutional initiatives not listed below.

Contact us for further details.

PLANNING WORKSHOPS

Search Engine Optimization (SEO)

 

BW1. How to improve SEO ranking: Measure SEO Performance for Results.

 

It is critical for businesses and online marketers to be on the top page of search engine result pages. Search engine optimization (SEO) is a process that helps enhance the ranks of a website, but it may be complicated and perplexing. This task-based, hands-on search engine optimization online course introduces concepts and trends before laying out a day-by-day strategy for creating, managing, and evaluating a successful SEO campaign. It’s the ideal answer for busy marketers, business owners, and others whose jobs require increasing Web site visitors, with tools you can download and case studies to demonstrate crucial themes.

Depending on your goals, the return on investment (ROI) of a social media marketing plan can take many various shapes. But regardless of your particular objectives, you can anticipate more revenue. You can advertise your goods/services to an immensely large – or narrowly targeted – audience at a relatively little cost, creating an essentially endless development potential.

 

Greater Online Visibility (Traffic & Conversions)
Given that the typical adult spends more than 95 minutes each day on social media, this is a marketing opportunity you just cannot afford to pass up. Strategic marketing on the appropriate platforms can dramatically increase your company’s exposure, bringing in targeted visitors and assisting with conversions.

 

Target audiences specifically
If the right audience and target market are not targeted while presenting material, even the best content strategy won’t provide results. You may create user-specific ads using social media that are targeted with great accuracy based on factors like geography, age, online activity, and more. By doing this, you can make sure that every campaign is as effective as possible and that the users that matter to your business the most are seeing your message.

Social Media Marketing Course

 

BW2. How to improve multiple marketing strategies.

 

DESIGNING WORKSHOPS

BW3 and BW4 make an excellent combined training with a deeper dive into designing teams.

BW3.Google Ads Pay Per Click (PPC): Grow with Google

 

Learn the methods and techniques to boost your clients’ performance and increase online sales.

You’ll be able to: after completing this learning path.

  • Increase your efficiency in bidding, present the proper message, and understand the principles of creativity to maximize performance.
  • To achieve your objectives, engage your audience, understand conversion data, and market your business.
  • To understand campaign performance, assign value to your measurement plan and apply conversion monitoring.
  • Understand the basics of Google Search, YouTube, and Display Ads 
  • Understand how to maximize the performance of ads with the correct messaging, and impactful creatives
  • Understand how to maximize performance by reaching the right users, optimizing your conversion data, and improving your performance with the right tools.

Innovation Synergy collaborated with social media specialists to produce the LinkedIn Marketing strategies, which will help you build the necessary skills to become a LinkedIn marketing expert.LinkedIn is the world’s largest professional networking platform, and it’s particularly useful for B2B marketing.

 

·         Define Your Goals

·         Understand Your Audience

·         Create a Captivating Company Page

·         Optimize Your Company Page

·         Analyze Competitors’ Company Pages

·         Promote Your Company Page

BW4.LinkedIn Marketing :How businesses use LinkedIn for marketing

 

BW4.Content & AffiliateMarketing :What it is and How to Get Started

 

Affiliate marketing utilizes the skills of a range of people for a more successful marketing approach while giving contributors a piece of the profit since it works by dividing the responsibility of product promotion and creation between parties. Three parties must cooperate for this to succeed:

 

  • creators and sellers of the goods.
  • the advertiser or affiliate.
  • the customer

This learning path will walk you through how to launch your affiliating marketing business and what benefits you can expect.

Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!

An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.This advanced email marketing sessionfocuses on advanced email marketing methods and instructs participants on how to create effective advertisements to sell a product or service. You will learn how to solicit business, build loyalty, trust, and brand awareness after completing this program.

BW5.EmailMarketing :Keep your customers engaged

Reach out today.

We would enjoy talking with you about your organization’s needs.

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